Brand Design for Food and Cannabis Companies That Mean Business

Senior-level CPG branding and packaging design. Concept to shelf. Strategy to production.

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I've spent more than 10 years designing for CPG brands —

and before that, I built a food business from the ground up.

That experience lives in every project I touch, from the first brand strategy conversation to the final print-ready file. I think beyond aesthetics. I think about shelf impact, retail compliance, production constraints, and whether a brand system can scale into whatever comes next. That’s what separates design that looks good from design that looks good and works.

Great CPG brands don't happen by accident.

They’re built through clear strategy, intentional design, and an understanding of what it actually takes to perform in a competitive retail environment.

Here’s what that looks like in practice:

  • I start with the brand problem, not the brief. Before anything is designed, I want to understand the competitive landscape, the target consumer, and where this brand needs to go.
  • I design systems, not one-offs. Every visual decision is made with scalability in mind, across SKUs, platforms, and the next phase of growth.
  • I work the whole process. From concept development and mood boards through production files, print supervision, and launch. No handoff at the pretty part.
  • I bring real food and cannabis industry experience. Compliance, retail requirements, and manufacturing constraints are all a part of the standard process.

Selected Work

Heavy Metal x Berkshire Roots

Collectible cannabis packaging system designed to merge legacy branding with a premium retail experience.

Savorwell Sauce and Spice

A refined packaging system for a small-batch food brand designed to feel modern, cohesive, and shelf-ready.

Seeni Foods

Specialty food packaging designed to solve a freshness problem while building a brand ready to scale.

Berkshire Roots Edibles

End-to-end packaging and brand development across multiple product lines within a highly regulated retail environment.

Whether you’re building a brand from scratch, evolving an existing one, or need a senior design partner who can own a project end to end. Let’s talk!

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